It all started with two digital designers who couldn’t help but think, “Why don’t brands ever do things differently?”

After spending 20 years working for other brands—work we genuinely loved—we often found ourselves imagining how we’d do things our way.

Then, one of us developed a real passion for jewelry but kept running into the same issue: pastel, sweet, and safe. It felt like everything followed the same playbook, and finding something bold and disruptive was almost impossible.

That’s when we thought, “Why not create our own brand?”. Whether by collaborating with the right suppliers or crafting exclusive pieces ourselves, we wanted to build something for people like us—those tired of the predictable and ordinary.

Nothing against it, but we crave pieces that don’t play it safe.